In a wide-ranging study of seven million U.S. consumers by author and marketing consultant Brent Green, a new market segment comprised primarily of baby boomers emerged from the data. Referred to as the Lifestyles of Health and Sustainability (LOHAS) consumers, 55 million Americans comprise this market, 47% of which are between the ages of 45-64. This group prefers products that meet value-driven expectations for wellness, social justice, self-development and sustainable living, according to the...